A great website does more than look good - it loads fast, ranks on Google and turns visitors into customers. Before you hit publish, work through this 15-point checklist.
Design & user experience
- Mobile-responsive design - your site must look and work perfectly on phones and tablets.
- Clear navigation - visitors should find what they need in a click or two.
- Fast loading speed - aim for under three seconds; slow sites lose visitors and rankings.
- Consistent branding - logo, colors and fonts that match your identity.
- Obvious call-to-action - make it easy to call, book or buy.
Content
- A compelling homepage that explains what you do and who you help within seconds.
- Clear service or product pages with benefits, not just features.
- An about page that builds trust and tells your story.
- Contact details - phone, email and address, easy to find on every page.
- Social proof - reviews, testimonials or client logos.
SEO & technical
- Unique page titles and meta descriptions for every page.
- An XML sitemap and robots.txt submitted to Google Search Console.
- HTTPS security (the padlock) to protect visitors and rankings.
- Descriptive image alt text for accessibility and image search.
- Analytics installed so you can measure traffic and leads.
One final tip
Test everything before launch - forms, links, buttons and page speed - on multiple devices. A single broken contact form can cost you real customers.
Not sure your site is ready? We can audit your website and get it launch-ready. Reach out for a free review.
